Living resume · Updated 2026

I BUILD FOR
THE REAL WORLD.

Software that helped manufacturers sell. AI that taught robots to understand people. Now, machines that make the small operator stronger.

2 bootstrapped exits13 age I started coding
01
FIRST JOBWork before titles

The dish pit

My first job was washing dishes. Nothing glamorous. Just heat, noise, wet floors, and a stack that never cared how I felt. It taught me the simplest business lesson I know: the work is real, and somebody has to do it.

02
2008–2012American manufacturing

Freedman Seating

I landed at a Chicago manufacturer and found the world that felt like home. The people were practical. The products were physical. The problems mattered. I rose into software engineering and saw how badly manufacturers were served by generic business software.

03
2012–2022Manufacturing software

Verenia

I bootstrapped Verenia to help manufacturers sell configurable products without drowning in spreadsheets and tribal knowledge. In 2022, Oracle acquired Verenia's NetSuite CPQ business.

Oracle record
04
2023–2024AI for robotics

Avianna

I self-funded Avianna to make robots easier to command, understand, and trust. We built natural-language mission software and machine vision for drones and other robotic systems. Lucid Bots acquired Avianna in 2024.

Acquisition
05
2024–2026Physical AI at scale

Lucid Bots

After the acquisition, I helped lead Lucid's move deeper into autonomy, software, and recurring operator economics, later serving as President and Chief Platform Officer across GTM, product, and engineering.

06
NOWThe next build

Put the future in working hands

The next chapter is about using AI and robotics to make the small operator more capable than a large company. More ownership. Better work. American know-how turned into an advantage again. More soon.

HOW I OPERATE

NO PEDESTALS. JUST RECEIPTS.

01

Sell before polishing.

Version one will be ugly. Good. Put it in front of the market before your spreadsheet talks you out of learning.

02

Listen to the work.

The factory floor, the truck route, and the job site will tell you what is broken faster than a conference room ever will.

03

Make people stronger.

The best technology gives a person more earning power, more ownership, and more good years with their family.

BUILT ACROSS

TECHNICAL ENOUGH TO BUILD IT. OPERATIONAL ENOUGH TO SELL IT.

BootstrappingAmerican manufacturingAI product strategyRobotics & autonomyGo-to-marketProduct & engineering leadershipComplex B2B salesOperator economicsFounder storytellingCompany building

EDUCATION & RECOGNITION

EARNED THE HARD WAY.

2004

Computer Science & Mathematics

University of St. Francis

2004–2007

Law studies

Loyola University Chicago School of Law. Left before completing the JD after parental loss and financial hardship.

2023

College of Arts & Sciences Alumni Award

University of St. Francis

THE NEXT CHAPTER IS THE BIG ONE.

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